Us in a nutshell…

It all started with reading Tim Ferriss' 4-Hour Work Week in 2010. In 2011, we quit our corporate jobs and dove face first into our small, but growing internet business. This blog is dedicated to sharing our journey in life, personal growth and entrepreneurship.

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Jeremy & Connie

Our Journey of Life, Personal Growth & Entrepreneurship

I Give Myself Permission

Entrepreneurship, I discovered, is not just about a journey through business.  It actually spills into my personal life, and I’ve learned a lot about myself – how I deal with setbacks, how I deal with my mindset, and how to deal with disappointments.

December 2013 wasn’t a good month for us.  We were in Tokyo during that time, and the business just wasn’t doing well – sales were down.  There are a million ways to rationalize why the business wasn’t doing well, such as seasonality, 1-off bad month, emerging competition, something we changed in the business that we weren’t aware of and unknowingly caused the decline, or even people deciding that they don’t need our products and services any more.

I was pretty distraught that I went through an entire list of possibilities with Connie and tried to figure out, one by one, what the reason could be.  Did people really find our business lacking value?  Trends change, and they change very rapidly especially on the internet.

The more I dug into it, the more confused I got.  The more confused I got, the more agitated I became.  The more agitated I became, the more I became toxic to myself and to those around me.  I wasn’t very self aware that this was happening to me, and that brought a lot of negative energy to my surroundings and really end up hurting Connie along the way.

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Branding and Community


I just came across this blog post about branding today, and got two amazing quotes out of it.  In a way, I think the quotes really relate to what we are thinking of in terms of branding for our business, and act as a guiding posts to what we want to achieve for our business in the future.

“In everything we do, we believe in challenging the status quo and thinking differently. We do this by making our products beautifully designed and simple to use. We just happen to make great computers. Do you want to buy one?” – Apple

“We’re in the people business serving coffee, not the coffee business serving people.” – Howard Shultz, Starbucks

Maybe It’s My Fault


“Maybe it was my own fault. Maybe I lead you to believe it was easy when it wasn’t. Maybe I made you think my highlights started at the free throw line and not in the gym. Maybe I made you think that every shot I took was a game winner. That my game was built on flash and not fire. Maybe it’s my fault that you didn’t see that failure game me strength, that my pain was my motivation. Maybe I lead you to believe that basketball was a God-given gift and not something that I worked for every single day of my life. Maybe I destroyed the game. Or maybe…you’re just making excuses.” — Michael Jordan

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