I just came across this blog post about branding today, and got two amazing quotes out of it. In a way, I think the quotes really relate to what we are thinking of in terms of branding for our business, and act as a guiding posts to what we want to achieve for our business in the future.
“In everything we do, we believe in challenging the status quo and thinking differently. We do this by making our products beautifully designed and simple to use. We just happen to make great computers. Do you want to buy one?” – Apple
“We’re in the people business serving coffee, not the coffee business serving people.” – Howard Shultz, Starbucks